letra de branding and packaging design plays - nancy cartmell
cartmelldesign.com – a uk based company providing advanced marketing services to food firms says “branding and packaging design plays important roles in succeeding in product marketing”. food industry is growing at a rapid pace with diverse products coming up in the market. but, new companies are facing a challenge in convincing the consumers. people have become more aware about the potential health threat pose by bad food. consumers are choosing their food products after seeing the nutrition facts written on the packet of products. this is essential as eating odd foods product can lead to deadly diseases in the body. food companies need special strategies and effort to get a strong presence in the market. this is why companies are taking help of marketing experts in creating the desired marketing model and strategies before promoting products in market
“most of the consumers go for products with the design in packet. everybody gets attracted towards a colorful and alluring packaging design in packet. companies investing money in designing packet aligning with product are getting significant increase in sale of product in market. professional designers should be hired in designing the packet according to product and consumers. special research is done to find out potential customer and their preference or buying behavior. utilizing the data properly, a special design is made aligning with preference of potential customers to create more engagement. this is why packaging designs of product influence the buying decision of consumers in the market. every company requires advanced designing services to design packet reflecting the product” –says nick cartmell, director of cartmelldesign. he said this while addressing a seminar on growing importance of packaging design for a successful marketing in kent, yesterday
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