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letra de #thedatashow - mc commerce

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wake up in the morning get dressed

arrive to the office with a major situation to address

online conversions have regressed, unrest

and you’re in charge of the guilty category all mens dress

cardiac arrest, alarming news got you depressed

your category used to be the best

used to make mo money, but now it makes less

somethings gotta give you profess, confess

take a look at what you’re doing, -n-lyze it just a bit

you gotta get down to the bottom of it

wondering what is such a mess

you don’t have to guess

you ask yourself:

is it the form fields, too many, too much

was adding that video a valuable touch?

does my call to action need a review

can my visitors even do what they be trying to do

is it my funnel, my checkout flow

don’t know where all of my ads and offers should go

the only real way that you ever will know

is if you let your data show you the way oh

a couple people chime in and suggest what to correct

too many ideas to know what to do next, unless

you can take em all and roll up into tests

pit em all against each other don’t know what to expect

you set em all up and you come back later

your site traffic gives you the significant data

your mind is blown, like a cerebral asteroid crater

you’ve just uncovered a new experience thats greater

you slice that data, dice it into segments too

you start to learn what and why and for who

you get rolling, test 21, test 22

makin it look like this is what you’re born to do

as the months go by now you’ve built a machine

you become a major player in the data show scene

crowd goes wild you’re a true data hero

your bottom line has added at least a couple of zeroes

now you got the bomb -ss online shop

it only takes a little data, to take you to the top

but its just the beginning yeah this ain’t gonna stop

this is the next hip-hop

- mc commerce

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